FABRICATED FITCH: Fake Abercrombie & Fitch Web sites came to light on Thursday when they highlighted a style of brown men’s cargo pants whose name included a racial epithet. Abercrombie-and-fitchoutlet.com is one of the more realistic-looking of the phony sites. The sites selling the offensive pants are reportedly registered to users in China. Abercrombie & Fitch Co. executives could not be reached Thursday evening, but a receptionist at the company’s New Albany, Ohio, headquarters said he was instructed to read callers a statement: “The offensive Web site is obviously not Abercrombie & Fitch’s. It is the work of a pirate, almost certainly offshore, seeking to trade on A&F’s reputation. This matter has just come to A&F’s attention and we have already started the necessary processes to have the site closed.” The letter was signed David Cupps, vice president of legal.
March 23, 2012