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Fallon to Launch Dog Accessories

The line of grommeted leather dog collars and matching leashes will arrive at Barneys New York in November.

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WOOF WOOF: Dana Lorenz of Fenton/Fallon hopes to get a book deal for her beloved long-haired dachshund, Blitz, but first things first. The 2010 CFDA accessories award nominee has created a line of grommeted leather dog collars and matching leashes that will be launched in November by Barneys New York. “This is probably the most fun I’ve had in a long time,” Lorenz said, noting it was more challenging than designing for people. “It’s superindustrial design — the strength of the collar and leash. It’s a science for sure.” Studded with rhodium and gold-plated pyramids and domes, they resemble Fallon’s human collars and wrap bracelets and carry the same label. Detachable chains and strands of pearls drape from some collars, and they all come with two-piece heart charms inscribed “Best Friends” — half for the person, half for the pooch. Retail prices range from $140 to $250.

Lorenz was driven to the task by dog-lover friends and her own desire. “Even in New York I couldn’t find something that was not disgusting,” she said. Lorenz visited Dallas for a wine and cupcake party at Intermix at NorthPark Center. As for the book, “Short Dog, Big City,” it’ll be about Blitz’s Park Avenue lifestyle. Said his doting owner, “He has the best personality ever.”

This story first appeared in the June 19, 2012 issue of WWD.  Subscribe Today.

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