FASHION LAW SHAPES UP: In step with technology’s growing influence on fashion, the Fashion Law Institute will host a Fashion Law Bootcamp in Silicon Valley later this month. E-commerce, advertising, social media, smart textiles and wearables will be among the points of discussion between fashion and tech executives. Running July 27 to 29 in California, the event will feature a visit to Levi’s Archives in San Francisco and a discussion with Apple attorneys about wearables in the company’s Cupertino headquarters. Fashion Law Institute’s Susan Scafidi said, “Wearable tech is a fusion of opposites — the West Coast and the East Coast, the male-dominated tech world and the female-oriented fashion world — driven by the individuals who are poised to break through these boundaries.”
Attendees will also hash out intellectual property, licensing, venture capital, privacy and supply-chain management issues.
Scafidi said, “Information technology is also reshaping production, distribution, sales and the culture of the fashion industry and fashion week and, predictably, raising legal issues. We’ve very excited to delve into those issues and to help train the legal and business minds shaping the future of fashion.”
She added, “Today, we are reimagining the function of clothing itself and designing a myriad of new possibilities, both aesthetic and utilitarian. Fashion in the past has served to represent each of us to the world; now it can connect us to the world. I can imagine a child of the future looking at a stunning 20th-century couture gown and asking, ‘But what does it do?'”
This month’s event will be the first time an intensive course in fashion law and technology has been offered by anyone, she said. As was the case with the East Coast version of Fashion Law Bootcamp, attendees will be eligible for CLE credit. Based at Fordham Law School, the Fashion Law Institute is a nonprofit set-up with support from the Council of Fashion Designers of America and its president, Diane von Furstenberg. The institute offers training for fashion lawyers and designers of the future, and provides free legal services for design students and professionals.