FASHION NIGHT IN MILAN: Vogue Italia editor in chief Franca Sozzani held a press conference on Wednesday to reveal the date for the sixth edition of Milan’s Fashion Night Out, which will take place on Sept. 16, the day before the opening of the city’s women’s fashion week.
In order to keep the initiative fresh and appealing, Sozzani urged fashion labels and boutiques to “create special events, participating in a very proactive way, maybe inviting celebrities when it’s possible.”
This story first appeared in the July 17, 2014 issue of WWD. Subscribe Today.
Sozzani also said that, this season, proceeds from the sale of the customized products available at the different stores across Milan’s Golden Triangle and the Brera and Corso Como districts, will benefit a Milan-based organization promoting the reeducation and integration in the work environment of people in need.
Sozzani also teamed up with beverage firm Martini, which will sponsor a contest for young photographers. The best images of those taking part in the competition will be included in an exhibition, opening in February to coincide with Milan Fashion Week.