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COVER GIRL: Fiorucci on Tuesday introduced a 15-piece capsule collection designed by Naomi Campbell at Ittierre’s sprawling new Milan headquarters. Fiorucci just inked a four-year license with Ittierre, the Italian clothing manufacturer that produces young collections for Ermanno Scervino and Costume National, among others. The first line will bow for spring. “This agreement is important to accelerate the development of the company,” said Antonio Bianchi, owner of Albisetti, which now controls Ittierre.
Edouard Obringer, managing director of Fiorucci, said it was “a natural evolution” to team with Campbell, as the company also launched a selection of T-shirts printed with i-D Magazine covers featuring the model. “The magazine chose Milan’s Fiorucci store for its Italian launch in 1982. It’s a great opportunity to revitalize the history of our brand,” he said.
This story first appeared in the June 22, 2011 issue of WWD. Subscribe Today.
Fiorucci is now owned by Japanese group Edwin and designer Elio Fiorucci is no longer involved in the company.
BIRTHDAY FRAMES: Toasting to a half-century of iconic eyewear, Marcolin opened its Milan showroom on Monday night to friends including Renzo Rosso, Dean and Dan Caten, Diego and Andrea Della Valle, Coco Brandolini and Martina Mondadori, who strolled through the lush gardens of the historic palazzo in the heart of the city’s most private neighborhood.
In addition to celebrating its 50th anniversary, Marcolin launched a 200-piece, limited edition collection of eyeglasses for its in-house brand, Web, featuring a handcrafted aviator style that mixes modern metals and natural woods.
Eighty-year-old Marcolin founder and president Giovanni Marcolin Coffen held court with his wife, Maria. Socialite Anna Monroy di Giampilieri mused over Marcolin’s oversize Sixties sunglasses for smart, easy-to-wear styles, while Matteo Marzotto stressed that eyewear isn’t normally part of his look. Maurizio Marcolin, style and licensing director, is ready for a vacation, mulling over the Caribbean or the Maldives as destinations.
TINA IN TOWN: Not far away, at Da Giacomo Arengario, Newsweek and The Daily Beast editor in chief Tina Brown was in town hosting a dinner of her own. Her 25 guests included Graziano de Boni, chief executive officer of Giorgio Armani in the U.S. On Tuesday, she sat front row at the Armani show, and posed for pictures with fellow front-row fixtures Carmelo Anthony and Dwyane Wade. She arrived in Milan from Berlin “where I had a tryst with my 20-year-old daughter.”
On Tuesday night, she was to be guest of honor at a dinner hosted by Diego Della Valle, and set to return to the U.S. on Wednesday.
SHOW OFF: There’ll be no bounding down the runway for Jean Paul Gaultier this men’s season. The designer, whose brand was recently acquired by Spanish group Puig, said he will instead showcase his men’s spring collection as a presentation, which will still be held at 5 p.m. Thursday at his headquarters on Rue Saint-Martin.
MILANESE MILESTONE: Designers and business greats from both sides of the Atlantic gathered at the grand Casa Crespi in Milan on Monday night to mark WWD’s 100th anniversary at a dinner hosted by Scott Malkin, chairman of Value Retail, and Marvin Traub. Despite the baroque surroundings, the evening had a laid-back, collegiate feel with much business banter. “Whatever financials he quotes you, divide the numbers by four,” said one chief executive officer, referring to a rival. Guests included Renzo Rosso, Dean and Dan Caten, Massimiliano Giornetti, Gianluca Brozzetti, Kim Winser, Robert Bensoussan, Vittorio Radice, Marco Bizzarri, Matteo Marzotto, Diego and Andrea Della Valle, Remo Ruffini, Stefano Sassi, Alessandro Cremonesi, and a good chunk of the Missoni clan, including Rosita, Tai, Angela, Vittorio and Margherita.
Reflecting on half a century of attending the collections in Milan, retail legend Marvin Traub said, “When we were on our way to the Missoni show, stuck in traffic, I realized nothing had changed.” Before his speech about online trends for luxury, Google’s Italian chief Stefano Maruzzi talked about the conversation at his particular table. “The guy sitting to my left said: ‘I hate Google,’” causing Marzotto to raise a hand guiltily.