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BLONDE AMBITION: The latest campaign for Dom Perignon reunites two of Germany’s most famous fashion exports: photographer Karl Lagerfeld and model Claudia Schiffer. In it, Schiffer showcases an impressive chameleon quality, cast as a woman who — fueled by glasses of the 1993 vintage called Oenoteque — seduces her man by playing multiple roles: from sexy French maid and androgynous boy-toy to a soulful diva, complete with afro hairstyle. “She was genius to do what she had to do,” enthused Lagerfeld, who hosted a party Wednesday night to unveil the campaign, slated to break in September issues. “She played the parts perfectly. It was fun.”
Lagerfeld even tapped his private secretary-bodyguard Sebastien Jondeau for one shot, in which he nuzzles the neck of Schiffer in full Marie-Antoinette regalia. Daniel Gaujac, global brand director for Dom Perignon, said Lagerfeld’s campaigns have helped land its bottles, which are sold out in advance, into the best boutiques, restaurants and clubs. It’s also brought more “glamour and luxury” to Dom Perignon’s image. “Otherwise, it’s just a wine,” he said.
This story first appeared in the July 5, 2007 issue of WWD. Subscribe Today.
Lagerfeld plans to assemble the 40 images from the “Metamorphosis” campaign into a book. This is Lagerfeld’s third campaign for the LVMH-owned drinks brand and he’s already bubbling with ideas for the fourth. Gaujac also hinted Lagerfeld would design a special product around its rosé.
BAG DU JOUR: Catherine Deneuve, handbag designer? Don’t rule it out. At Caviar Kaspia on Tuesday night, during a dinner celebrating Roger Vivier‘s couture shoe collection, Ines de la Fressange told the actress she should consider creating a bag of her own — and Deneuve (who famously wore Vivier’s buckle shoes in the film “Belle de Jour”) liked the idea. “I have to think about the shape, but it will definitely be soft, with not too many pockets,” the actress said. “When there are too many pockets, you can never find anything.” Joining Deneuve over smoked salmon and sturgeon eggs were Carole Bouquet and Claudio Costamagna, along with Diego Della Valle, Bruno Frisoni and Herve van der Straeten.