CELEB CENTRAL: Spain’s Valencia is getting its share of Hollywood glamour this weekend, thanks to the Louis Vuitton Cup, which starts there Monday. To kick off the sailing race series, which will determine who can challenge Switzerland for the Americas Cup, Miuccia Prada and Patrizio Bertelli are hosting a party Sunday. It is expected to attract the likes of Demi Moore and Ashton Kutcher, Owen Wilson, Chloë Sevigny and her brother, Paul, and Ines Sastre. Prada favorite Rem Koolhaas even created a special installation for the bash, which will take place at the city’s Mercado Central. And, of course, the revelers will likely be rooting for Prada’s Luna Rossa Challenge boat the next day.
PRADA’S MODEL T: Speaking of Prada, it has linked up with Rem Koolhaas‘ think tank AMO in yet another joint project: white cotton T-shirts. The limited edition Ts are called Obvious Classics #1 and will be available starting Sunday exclusively in 22 Prada stores worldwide for $160. They have images meant to offer a colorful and playful spin on today’s culture, such as 27 images depicting a variety of themes — surfing on flowing lava, taking a pill that increases your style quotient, an Eskimo and polar bears on sand dunes and choosing the sex of your child.
L.A. MOMENT: Designer Graeme Black and his partner Jonathan Reed attended a luncheon and trunk show at Neiman Marcus in Beverly Hills Wednesday to showcase the designer’s namesake collection for fall. Black, who is also the women’s creative director at Ferragamo, said the collection — which features wide-leg trousers and jaunty cropped coasts, à la Katharine Hepburn — was inspired by a visit to the Imperial War Museum in London. “I love doing sportswear that’s superrefined,” he said. The duo’s stop in Tinseltown was at the tail end of a weeklong series of in-store events around the country that ended with a tea at Saks Fifth Avenue in New York Thursday. “Getting out there and meeting people has completed my education as a designer,” said Black. “I was in this kind of ivory tower when I worked [as head designer of the Borgonuovo Black Label] at Armani.”
“It’s amazing how much difference being on the shop floor makes in how the customer perceives the brand,” said Reed, managing director of the company. “But we’re living in fear of the airlines losing our luggage.”