TOMMY’S TURN: Tommy Hilfiger will unveil a new retail concept at 375 Bleecker Street in New York later this month, his first collection store devoted to women. To complement the women’s line, designer vintage pieces will be layered on. The decor of the store, which will occupy the former Robert Kree salon, will change with the seasons to reflect each new collection. Hilfiger hasn’t opened a store in New York since November 2001, although the Bleecker Street store will be the designer’s third full-priced unit in the U.S.

Meanwhile, Hilfiger is getting into the limited edition craze — with none other than Paris retailer Colette. And, since Hilfiger’s superexclusive trenchcoats are lined with an oversize Nathaniel Goldberg photo of Paris soccer deity Thierry Henry, they’re bound to go fast — even with a price tag of 1,014 euros, or about $1,385 at current exchange. (Proceeds go to Henry’s antiracism and social equality charity.) So, has the designer reserved one of the 14 jersey coats for himself, the edition numbered after the star striker’s jersey? “No, but I should. It’s pretty cool,” Hilfiger said Wednesday. The coats go on sale Sept. 24, with Hilfiger also taking over the windows of Colette. Henry, who is featured in Hilfiger’s men’s wear advertising, may not be well known in the U.S., but that hasn’t diminished the impact. “People who don’t know who he is just think he’s an incredible-looking model,” Hilfiger said. “I saw him play with Arsenal. He’s like the Michael Jordan of football.” But don’t look out for him at Hilfiger’s Sept. 12 show at the end of New York Fashion Week. “He’s playing,” Hilfiger noted.

GREATER GOODS: Model-turned-activist Lauren Bush attended the Organic presentation at the Bryant Park Hotel Wednesday — and did her best to publicize her call in the process. Alongside his spring collection, designer John Patrick displayed Bush’s World Feed bags, the proceeds of which benefit the U.N. World Food Program. “We’re hoping to use our influence to get some of the big retailers to consider the bag,” said Patrick of his decision to include the product. Organic recently revealed a partnership with Neil Kraft and KraftWorks NYC to further develop and promote the brand. And, as the sustainable movement grows, so does the scope of his business. “We care about more than our own initiatives,” Patrick said. “Anything that puts us in a better position to raise awareness is great.

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