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TRADING PLACES: Could Catherine Deneuve be turning the tables on her career? “It’s a film about cinema groupies,” said the grande dame of French cinema of her new film project, “Les Stars et Moi” (“The Stars and I,” in English).

Unfortunately, with life possibly imitating art, Deneuve was whisked off by a phalanx of paparazzi before she could reveal if she’d play a groupie or a leading lady.

This story first appeared in the January 24, 2008 issue of WWD.  Subscribe Today.

Meanwhile, “CSI: Miami” star Eva La Rue said she flew into town to take in a few shows courtesy of the Hollywood writers’ strike. “I have the time,” she said, adding that she was filming her impression of Paris for a slot on “Extra.” “It’s me going around with a handheld camera,” she said. “I met

Valentino yesterday and it was like seeing a legend.”

BIRTHDAY GALORE: Boucheron, the jewelry house, celebrated its 150th anniversary Monday by treating its best (paying) clients and a handful of stars — Julianne Moore, Diane Kruger, Naomi Campbell and Michelle Yeoh — to a gala evening of art, jewelry and food.

After a private showing of the house’s new million-dollar-plus collection of baubles against a backdrop of contemporary art — Damien Hirst, Jeff Koons, Maurizio Cattelan et al, culled from PPR owner François Pinault’s collection — the moneyed band was whisked to the neighboring Petit Palais for dinner, where Emmanuelle Seigner belted out “Happy Birthday” in a breathy Monroe style. Americans Susan Casden, Kassidy Choi Schagrin, and Christine Suppes opted for Christian Lacroix couture, while Becca Cason Thrash wore Dior and Suzanne Sapperstein tried on Stéphane Rolland. Across the room, Danielle Steel held court with daughters Samantha and Vanessa Traina.

Moore, in gray Yves Saint Laurent accessorized with the obligatory Boucheron sparklers, is the house’s mascot for the anniversary year. But bling was far from being the only thing on the actress’ mind. “When I asked if anyone knew who won the Packers-Giants game, you could have heard a pin drop,” she laughed. “Believe me, I won’t be wearing any jewelry when I watch the Super Bowl. I’d tear it off in excitement.”

WHEN DUTY CALLS: “We were joking it should be called ‘Inheriting Duty,'” said Roberta Armani at a dinner to fete the launch of Roger Moenks’ book, “Inheriting Beauty.”

Many of the women featured in the book showed up, eager to talk about various projects. British socialite Tamara Beckwith is opening a luxury boutique in London this year. “It’ll be my dream shop,” she said. “If you have to go on holiday, and all you have is a credit card, it will sell everything you need for the trip.”

MB Beach Couture, the luxury beachwear line founded by Maria Buccellati, meanwhile, has collaborated with Rock & Republic on a jeans line. The deal came about, said Buccellati, when Rock & Republic executives met Harrods fashion director Marigay McKee — who was sporting the label’s jeans with an MB top. The collection featuring MB’s cashmere stitching will hit stores for fall.

Photographer Moenks, meanwhile, is switching direction for his next book. “It’ll be the 50 most eminent environmentalists,” he said, describing hopes to include the likes of Prince Charles and Hillary Clinton.

ROBED TALENT: Celebrity colorist Christophe Robin unveiled a bathrobe collection at Maria Luisa Monday night before the likes of Catherine Deneuve and Nicole Garcia. “I’ve always collected bathrobes,” explained Robin, saying his vintage collection spans the ages and contains many from Old Hollywood movies. One, for instance, was worn by Tony Curtis in “Some Like It Hot.” Robin’s new bathrobes are made-to-order in his atelier employing four seamstresses, ages 76 to 82, and chosen for their savoir faire. However, none of this is to say a change of career is in the works for Robin — his main focus remains on hair hues. “I have no ambition to be a designer,” said Robin. “I make my bathrobes for fun.”

WHERE THERE’S SMOKE: Does Dunhill have its eye on hot men’s wear designer Kim Jones? According to sources, the British luxury goods firm is recruiting a creative director and has been in talks with Jones, among others. Jones had no comment Tuesday and Dunhill could not be reached for comment.

RETAIL THERAPY: Dita Von Teese certainly knows how to get over a breakup. The star, who split from rocker Marilyn Manson last year, swished into Christian Lacroix’s show Tuesday sporting a huge, sparkling rock on her hand. “It’s my happy divorce gift,” she smiled, adding, “Dior made it for me.”

YSL IN SPAIN: Retired couturier Yves Saint Laurent is going to get the museum treatment in Spain. Corunna’s Caixa Galicia Foundation will reprise an expanded version of “YSL: Dialogue With Art,” which already ran at the Pierre Bergé-Yves Saint Laurent Foundation in Paris. More than 38 important paintings are being loaned to the museum for the show, which opens Feb. 13 and runs through April.

MEET THE DESIGNER: On Tuesday, Banana Republic lured a gaggle of editors to New York’s New Museum of Contemporary Art for a dinner. The brand is sponsoring the Elizabeth Peyton exhibit at the museum on the Bowery next fall, and it used the evening to introduce its new executive vice president of design and creative director, Simon Kneen, to editors. “The first time I met Simon, I knew immediately he was the right person,” Jack Calhoun, Banana Republic’s president, said. “He met the more stringent requirement of Banana Republic’s design department — he’s a Brit.” (He replaced fellow Brit Deborah Lloyd.) Post-dinner, there was a raffle for a trip to Art Basel, which Teen Vogue’s fashion news director Jane Keltner took home — much to the delight of the magazine’s editor in chief, Amy Astley, who didn’t miss a beat. “I am going to make her do a story while she is out there,” Astley said. “She will definitely be able to find all the cool teens.”

GOING SOLO: Gen Art is changing direction — for now. The organization, which is dedicated to showcasing emerging talent and highlighting their work during fashion week, has changed its format for the fall 2008 season. For the first time, it will present only one designer at New York Fashion Week -— Denmark native Camilla Staerk. Her collection, which is under the Staerk label, will be presented in four consecutive shows, one every 20 minutes, on Feb. 8 from 5 p.m. to 6 p.m. at the Scandinavia House at 58 Park Ave. “We are always working on new ways to present our shows,” said Lee Trimble, Gen Art’s fashion director. “We will still continue to do our group shows in the future, but we just thought that Camilla would be great on her own. With her we can support someone fresh, new and innovative, but she’s still established enough that would merit us giving her all of our support.” Known for her dark and romantic designs, Staerk is taking the sculptor Louise Nevelson as her muse for the fall show, titled “Bride of the Black Moon.”

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