WARHOL DOES DENIM: It’s no secret Andy Warhol got a lot longer than his 15 minutes of fame — or that he was all about commercialism. In the most recent permutation of the late artist’s image, Warhol is set to be immortalized as the inspiration for a denim collection created by Pepe Jeans London. The Madrid-based brand has acquired a European license from the Andy Warhol Foundation to produce a collection of apparel and accessories dubbed The Andy Warhol Collection by Pepe Jeans London.
Nish Soneji, managing director of Pepe Jeans Europe, clearly sees the link between the two — even if fans of the artist might be cringing about the deal. “Pepe Jeans London is a brand that achieves innovative originality in all its activities,” said Soneji. “Andy Warhol being a contemporary icon, immersed in the same ethos, made it a natural pairing of a preeminent jeans brand with an iconic timeless artist.”
This story first appeared in the December 12, 2007 issue of WWD. Subscribe Today.
The 250-piece men’s and women’s collection will make its debut at Pitti Uomo in Florence in January, and later that month it will show at the Mies van der Rohe pavilion at Bread & Butter in Barcelona. A spokesman for Pepe said the range would retail in Europe only.
The collection will comprise two lines, called Pop and Factory. While both will include Warhol-branded denim, casualwear and accessories, the company said Pop would take its inspiration from Warhol’s signature works, such as “Campbell’s Soup Cans.”
In contrast, Factory will take its cue from the style of Warhol and his crowd. A capsule collection of pieces from the line will launch at retail at Pepe’s London flagship on Portobello Road in May, while a full range for fall 2008 will hit stores in August.
THE LIFE AQUATIC: Showing inspiration can come from anywhere, Van Cleef & Arpels chief executive officer Stanislas de Quercize and president and ceo of Van Cleef in the Americas Emmanuel Perrin previewed the firm’s newest high jewelry collection, L’Atlantide at Skylight, in New York on Tuesday. Mermaids, sea nymphs, sea horses, anemones and other mythical creatures inspired the collection. Several pieces include stones that aren’t typically used by Van Cleef, such as black opal, pink sapphires and green blue tourmaline. The venue was turned into an underwater fantasy: several models in custom-made velvet dresses were perched on a golden unicorn and lighting was used to make veritable walls and ponds of water. “It’s very whimsical,” said Perrin of the collection, of which several pieces have been sold already based on sketches and select showings.
THOSE IN GLASS HOUSES: Salviati, the Italian glassware brand, will host a cocktail party in honor of New Yorkers for Children at its SoHo boutique on Thursday. NYFC committee members such as Jennifer Creel, Renée Rockefeller and Dayssi Olarte de Kanavos will be on hand. The early evening fete kicks off a five-day period during which Salviati will donate 10 percent of its sales to the charity.
‘TOON TIME AT TOKIDOKI: Widely known for its saucy geisha girls, cuddly cactus kids and other Japanese anime-inspired characters that have been plastered on everything from T-shirts and skateboards to LeSportsac bags and Smashbox makeup, Tokidoki plans to extend its reach to TV. Simone Legno, creative director of the Los Angeles-based label, drew up a new army of characters under a separate brand that will be featured on an animated show launching as early as the end of 2008. With a production deal currently in the works, Tokidoki president Ivan Arnold, who started the company three years ago with his wife and Hard Candy co-founder Pooneh Mohajer Arnold, said he and Mohajer Arnold will be the show’s executive producers while Legno will serve as creative director. Tokidoki’s TV dreams follow the opening of its first store in Milan in September and a new collaboration launching next spring with footwear firm Onitsuka Tiger. And what’s a TV show without tie-in merchandise? Arnold said fans of the new cartoon can count on buying clothes and knickknacks featuring the show’s stars.
BABY BOOMER: Anne Valérie Hash is expanding into pint-size fashion. The Paris designer will unveil a new girls’ line this spring for tots age 4 to 11. To include accessories and clothing, the high-end range will be a riff on Hash’s signature tailoring style.
MONCLER SKI BUNNIES: When St. Moritz opens its winter season Saturday, the 280 instructors of the Swiss Skiing School of St. Moritz will be as glamorous as the ski bunnies flocking to the Swiss resort town. Moncler and the Swiss Skiing School have officially partnered to produce an exclusive ski outfit — a Moncler jacket, trousers and fleece. This partnership is the first step in the luxury Italian brand’s plan “to create a network of ‘all-Moncler’ ski schools through new team efforts with the skiing schools of the most exclusive international ski resorts,” according to the company.
NEW REPRESENTATION: Mariah Chase, formerly director of communications for Roger Vivier, has joined Designers Management Agency, a firm that serves as a talent agency for luxury fashion designers and creates business opportunities for international corporations. Clients include Stella McCartney, Luella Bartley, Unilever and Jones Apparel Group. In her newly created post as senior vice president, Chase will report to Marc Beckman and Sam Sohaili, who founded the company in 2002.