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FASHIONY SMURFETTE: Miss Piggy has come and gone from New York Fashion Week, but Smurfette will soon be on the scene. To make some noise for this summer’s release of “The Smurfs 2” movie, Sony Pictures Animation and Junk Food Art House have teamed to stage “Le Look Smurfette” fashion show Feb. 13. Moonlighting as creative directors for the project, Highsnobette’s Lois Sakany and Samia Grand-Pierre have created a blue-infused collection inspired by the dwarflike creature.
As a wink to the fictional character’s Belgian creator Peyo (whose first Smurf was drawn in 1958), a long-sleeve crewneck top is imprinted with “Parlez-Vous Anglais” and a sweatshirt is covered with vials of “blue essence.” Katy Perry, the voice of Smurfette in the new flick, won’t be in the crowd at the Conair Style360 space but other cast members may turn up.
This story first appeared in the January 31, 2013 issue of WWD. Subscribe Today.
In the months leading up to “The Smurfs 2” release, Junk Good Art House will sell the Smurfette line to department stores and retailers such as Colette, Selfridges, Beams, Bloomingdale’s and Saks Fifth Avenue.