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‘FAST’ FASHION: Guess and Universal Pictures have partnered to create a G by Guess capsule collection inspired by the upcoming action flick “Fast & Furious 6,” which hits theaters May 24. The collection, a limited-edition offering for men and women, will hit Guess stores May 14 and can be viewed at gbyguess.com/fast6. Utilizing moto racing details, gritty prints and destroyed styles, the 15-piece range consists of jackets, graphic print T-shirts and tank tops for men, as well as printed tank tops, a studded moto jacket and a tank dress for women. Retail prices range from $19.50 to $99.50. Men’s accessories include aviator sunglasses, an embellished cap and a watch ranging from $22.50 to $129.50.
On May 18, more than 30 G by Guess stores will host events giving fans the chance to win shopping sprees and tickets to screenings. The long-running movie franchise stars Vin Diesel, Paul Walker, Dwayne Johnson, Jordana Brewster, Michelle Rodriguez, Tyrese Gibson, Chris “Ludacris” Bridges and Elsa Pataky. Newcomers to the latest installment are Luke Evans and Gina Carano.
This story first appeared in the April 18, 2013 issue of WWD. Subscribe Today.