SUMMER SPIRIT: The weather may not have been balmy, but the air was filled with the sounds of live jazz on Wednesday evening as the tony Rue du Faubourg Saint-Honoré in Paris staged its first ever “Summer Time” festival.
Floral arrangements punctuated with pink peonies dotted the pavements, while several roaming jazz bands did their best to avoid the drizzle — one seeking refuge in a covered passage. Stores including Chanel, Lanvin, Burberry and Leonard served Champagne and appetizers at the invitation-only shopping festival.
Ermenegildo Zegna took the opportunity to launch its Couture White Cotton limited-edition line of shirts made from a luxury Egyptian cotton, Giza 87, by Italian weaver Cotonificio Albini. The brand placed bales of unprocessed silky soft Giza 87 cotton fiber around the store for customers to touch.
The Givenchy store had the first delivery worldwide of the latest versions of its Antigona line of handbags — made from crocodile-stamped leather. The bags will not be available in other stores until late July. Carita and Lancôme, meanwhile, were offering makeup sessions.
It was the first event of its kind for the Comité du Faubourg Saint-Honoré, which groups the thoroughfare’s 54 businesses, ranging from fashion boutiques to jewelers and art galleries. “We thought it was not normal that a street as beautiful and as iconic as ours should not have an event of its own,” said the committee’s president, Benjamin Cymerman.
Avenue Montaigne, the French capital’s leading luxury thoroughfare, is known for its biennial Montaigne Harvest Festival, which brings together fashion and spirits houses. Since 2009, Avenue Montaigne has also hosted the annual Fashion’s Night Out event in Paris. “Most of the fashion houses that are represented here are also on Avenue Montaigne, so the aim is not to compete but to create a different event on our street,” Cymerman said, adding that it would probably become an annual celebration.