Fendi will be the first fashion brand to host a runway show at Rome’s iconic Trevi Fountain.

On Thursday, the Roman house, which restored the fountain last year, will celebrate its 90th anniversary bringing on the runway its latest collection of luxurious fur garments and accessories, designed by Karl Lagerfeld and Silvia Venturini Fendi.

“A fashion show in Rome at the Trevi Fountain is the best way to celebrate Fendi’s 90th anniversary as it expresses our roots and DNA while transmitting daring creativity and craftsmanship,” said Fendi chairman and chief executive officer Pietro Beccari. “The Trevi Fountain is a unique place and it represents Fendi’s preservation of values, tradition and historic patronage while looking toward the future.”

The fashion show will be followed by a private dinner at Villa Borghese’s Pincio Terrace.

Fendi contributed to restoring the restored Trevi Fountain, which was unveiled last November. At that event, Beccari revealed that, in 2016, Fendi would support the restoration and preservation of another group of four fountains: The Fontana dell’Acqua Paola al Gianicolo, also known as the “Fontanone” and recently seen in the Academy Award-winning film “The Great Beauty,” and the Mosé al Pincio, del Ninfeo and del Peschiera fountains. Fendi has earmarked 300,000 euros, or $329,000 at current exchange, for the works. They are all part of the Fendi for Fountains project.

The first Fendi for Fountains project, which also included works on another group of four fountains in the city, was unveiled in January 2013. The company spent 2.18 million euros, or $2.4 million at average exchange for the period, on the restoration of the Trevi Fountain.

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