A WIDER WEB: Fendi is to launch e-commerce in March, with initial deliveries to 28 European countries, chairman and chief executive officer Pietro Beccari told WWD backstage before the Roman firm’s fall men’s show in Paris. A rollout to Japan and the U.S. could come later this year, or in early 2016.
Beccari noted Fendi would handle logistics in-house, vastly widening options for order placement, pickup and delivery. “It’s a service that you give to the client,” he said. “We will have a 360-degree approach.”
The online offer is to include six looks from the women’s ready-to-wear show in February, Beccari added.