FERRETTI’S NEW LOOK: Alberta Ferretti has unveiled its revamped Web site.
The updated albertaferretti.com features a new graphic layout and faster access to the different sections, which also can be viewed on a mobile phone.
This story first appeared in the August 29, 2012 issue of WWD. Subscribe Today.
The company also expanded the online store with a bigger selection of products from both the Alberta Ferretti and Philosophy by Alberta Ferretti ready-to-wear and accessories collections. To celebrate the relaunch, the first customers to shop online at albertaferretti.com will receive an exclusive belt from the Alberta Ferretti fall collection.
“My goal is to create a unique and coherent brand experience through all the online and offline channels, creating a solid link among all these realities,” said creative director Alberta Ferretti. “The new Web site has a strong visual impact, it’s optimized for iPad, tablets and mobile devices in order to quickly reach a wider audience with interesting news, images and video of the collections.”