FETES IN FLORENCE: Salvatore Ferragamo opened the doors of its Florentine museum on Tuesday night to inaugurate “Marilyn,” an exhibition dedicated to Marilyn Monroe. The entire Ferragamo clan, headed by its nonagenarian matriarch, Wanda Ferragamo, welcomed guests including Italian actresses Valeria Solarino and Violante Placido.
“Marilyn’s life really moves me because she didn’t have a family. An only child with a crazy mother and no father, she was totally alone and she missed the love of her family,” Ferragamo said with the gentle and delicate manners of a sweet grandmother.
This story first appeared in the June 21, 2012 issue of WWD. Subscribe Today.
“It’s my first time in Florence and I think it’s gorgeous,” said AnnaSophia Robb, who will play a young Carrie Bradshaw in “The Carrie Diaries,” a prequel to the cult “Sex and the City” television series. “My mum and I went to the Duomo this morning and we found it great. It’s such an honor to be here in Ferragamo’s city,” added the young actress, who will spend a couple of days in one of the fashion firm’s resorts in the Tuscan countryside before going back to the States, where she is filming an independent movie called “The Way, Way Back.”
Australian actress Rose Byrne just wrapped up a film with Anna Faris called “I Give It a Year,” and, after a short break in Tuscany, it’s back to New York to work on a TV production.
Another Italian fashion company had cause for celebration the same evening. Stone Island hosted a party for the opening of its major retrospective, organized for the 30th anniversary of the brand. “We made it and I’m very happy with the result,” said Stone Island president and creative director Carlo Rivetti, who was visibly touched.
The exhibition, covering the enormous 21,000-square-foot space of the Stazione Leopolda, showed the story of the outerwear label through its innovative and high-end pieces, which were divided into 10 themes on a set conceived by the London-based Simon Foxton and Nicholas Griffiths. The highlight was the “Steam Room,” a totally white room designed to reproduce the garments dyeing experience, which appeared not too different from this week’s hot and humid weather in Florence.