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FIGHTING FAKES: Following the launch of the “You Can’t Fake Fashion” campaign last year to crack down on counterfeiting, eBay and the Council of Fashion Designers of America have again teamed up on a new collection of original tote bags (last summer’s collection sold out in 48 hours). More than 75 CFDA designers — including Diane von Furstenberg, Ralph Lauren, Robert Geller, Tory Burch, The Row and Tommy Hilfiger — have each customized a tote, retailing at $200 each. “The awareness around counterfeits generated by the campaign was invaluable and we hope to see even more of a reaction from industry and consumers this time around,” said Alan Marks, eBay’s senior vice president of global communications. “Based on consumer demand, we’ve doubled the size of the collection in addition to offering more styles.”
In addition to the customized designer totes, a limited edition range of standard totes in four styles will be offered for $45. The entire collection will be sold at “Buy It Now” prices starting today on eBay, with all proceeds benefiting the CFDA Foundation.
This story first appeared in the March 20, 2012 issue of WWD. Subscribe Today.