FINE TIME: Parisian jeweler Aurélie Bidermann, most famously known for her oft-imitated macramé and chain jewelry, is stepping it up a notch with the launch of a fine jewelry line. Bidermann, who often references nature in her work, was inspired by the exoticism of India with the use of hammered gold and rubies; the colors of Greece, and the handiwork of metalsmiths in the medieval period as seen in her tsavorite-covered Scarab cuff. The collection will be sold exclusively in the U.S. at Barneys New York across the country and The Webster in Miami.
The designer, who has been creating her jewelry for 10 years, felt now was the right time to delve into fine with a full collection. “I wanted to challenge myself to try something new and thought this was the perfect time. It was extremely important that this collection maintain the DNA of the brand that I have been building for the past decade,” she noted
This story first appeared in the September 18, 2013 issue of WWD. Subscribe Today.
For instance, the “bell bracelet” was formerly issued in all gold but is now covered in green tsavorites, blue and pink sapphires, tea-colored diamonds and tourmalines. The collection, which has 40 pieces, ranges in price from $3,000 to $75,000 and will be available starting in November.