FIRST TIMER: Nearly a decade into their partnership, Adidas and Stella McCartney have opened their first stand-alone store in the U.S. Miami, as opposed to the usual go-to spots of New York and Los Angeles, is home to the Adidas by Stella McCartney boutique, located at 1111 Lincoln Road.
“Miami is the perfect place to showcase the collection focused on style and performance,” said McCartney, of the 1,000- square-foot store, which stocks the Swim, Run, Cycling, Studio, Yoga and Adidas by Stella McCartney barricade collections including apparel, shoes and accessories. McCartney and Adidas first partnered in 2004, and opened their first store in London in 2012.
This story first appeared in the January 23, 2014 issue of WWD. Subscribe Today.