FNO LONDON STYLE: The fourth London edition of Fashion’s Night Out on Sept. 6. will start with a party cohosted by British Vogue editor Alexandra Shulman and Mulberry creative director Emma Hill. Rachel Reavley, associate publisher at British Vogue, said more than 400 retailers will take part in this year’s event. Jonathan Saunders will be the first designer to create the official FNO T-shirt, with sale proceeds going to Refuge, a U.K. charity providing support for women and children who are victims of domestic violence. The T-shirt will be on sale at Gap stores for 18 pounds, or $28 at current exchange.
British Vogue has joined forces with brands ranging from Anya Hindmarch to Wonderbox for the annual event. Boucheron on Bond Street will give shoppers a chance to win a Quatre Black Edition ring, while Christian Louboutin is holding tarot card and palm readings at its Mount Street boutique. Diptyque is handing out a luxe goodie bag with purchases over 90 pounds, or $140, while Jimmy Choo will host a street-style photography booth. To celebrate the launch of its Orla Kiely collaboration, Uniqlo has asked the designer to meet shoppers.
This story first appeared in the August 7, 2012 issue of WWD. Subscribe Today.