NEEDLE AND THREAD: Jennifer Chamandi, the Lebanese-born, London-based footwear designer, launched her inaugural collection at Browns on the evening of Oct. 20.
Chamandi, who has a background in finance, has been working for more than two years to develop her signature style; a pointed-toe pump with a strap that goes through the stiletto heel, mirroring a needle and thread.
The pumps come in a variety of color variations and are crafted using contrasting leather panels, from an emerald green patent-leather and ponyskin pump, to a suede one created using different shades of blue and a black leather and leopard-print style.
The label had gained momentum before even launching as Bella Hadid shared a photo of herself wearing the black and leopard Lorenzo pumps on Instagram, proclaiming her love for the new label.
“We already had a really good sell-through with some of the sizes running out in-store because this is a style that can appeal to a very diverse woman,” said Ida Petersson, who has recently joined Browns as the store’s non-apparel buying manager from Net-a-porter.
“You can buy the light blue pumps and wear them with jeans for a casual look, or you can wear the black and leopard-print version to take you from the office to a dinner. Jennifer looked back at her life and her experience working in finance, at a demanding job with long hours, so she can answer different women’s needs,” added Petersson.
Jewelry designer Leila Kashanipour of Leivankash was also in attendance: “Jennifer is a friend and I couldn’t be happier for her; the shoes are beautiful and versatile, which is what we all need,” she said. Kashanipour is currently working on a series of holiday pop-up shops at Notting Hill’s popular vegan restaurant Farmacy and at the Christmas fair held at exhibition center Olympia, London.
As for Chamandi’s future plans, in addition to preparing to give birth to twins next month, she has also been working on the label’s spring collection, which will be dropping in Browns’ South Molton Street boutique and online in January.
“I’ve translated my signatures in a sandal and a slingback, while the pump will also become available in a lower heel for women who want a little extra comfort,” said Chamandi.
Prices in the line range from 550 pounds, or $670, to 620 pounds, or $760.