FOR A CAUSE: Golf Digest is stepping up to help Lacoste celebrate its new Miami flagship — and raising awareness for the First Tee at the same time. The First Tee, a youth organization that promotes life skills and leadership through golf, will be the beneficiary at an event the magazine is hosting at the Lincoln Road store on Nov. 19. The evening will honor LPGA golfer and Lacoste ambassador Cristie Kerr, who is among those featured in Golf Digest’s December issue themed “Golfers Who Give Back.”
Kerr, who also supports breast cancer initiatives, will be the guest of honor at the Lincs on Lincoln event that will feature a putting green, other golf-related activities, music and munchies. Although the guest list has not yet been finalized, the magazine is expecting athletes from the Miami Heat, Dolphins and Marlins to also turn out at the event. “When you mix Lacoste, Golf Digest, Cristie and Miami, you’re going to have more of a South Beach experience than a Winged Foot experience,” said Golf Digest publisher Peter Hunsinger.
This story first appeared in the October 29, 2012 issue of WWD. Subscribe Today.