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FOR LOVE AND PEACE: The multitasking social entrepreneur Peter Thum — who in the past founded Ethos Water and Fonderie 47 — launched accessories label Liberty United with a big mission: to recycle illegal guns from American cities and call upon artists to fashion the metal materials into jewelry. The brand, which launched in June with a capsule collection by Giles & Brother’s Philip Crangi, was created with the goal of funding programs to reduce gun violence in America.
Next up in the guest designer role is Pamela Love, who has designed a line of bracelets, rings and pendants for the brand for fall. She will reimagine some of her namesake brand’s greatest hits — including the Aeternum ring, cuff and pendant; the Inlay Cage, and the bestselling Talon cuff — out of recycled gunmetal, brass, bullet casings, stainless and blackened steel and 14-karat gold. Each piece will bear the serial number of an illegal gun that the venture has taken out of circulation, and 25 percent of profits from the partnership will fund programs in communities across the U.S. to reduce gun violence.
This story first appeared in the September 18, 2013 issue of WWD. Subscribe Today.
The Liberty United x Pamela Love collection, with pricing yet to be announced, will bow this fall at pamelalovenyc.com and libertyunited.com.