Gilt Group is upping the ante on its men’s business with an editorial blog that will launch on its site. Called GILT MANual: The Daily Guide to Permanent Style, the blog will be led by Tyler Thoreson, editorial director and former executive editor of The idea is to encourage men to talk about style the same way they talk about sports. There will also be a host of contributors to the site, including bloggers such as Mister Mort and Michael Williams of A Continuous Lean, as well as noted men of style such as Euan Rellie and Gay Talese.

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