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Forevermark Diamonds Arrive in U.K., Ireland

De Beers brand links with Crossworks Manufacturing.

BOUND FOR EUROPE: Forevermark, the De Beers Group of Companies diamond brand, will make its first foray into Europe this autumn with plans to expand to the UK and Ireland.

The company said Monday that Crossworks Manufacturing Limited has been appointed the sole license partner, and will be working with a select number of retailers to bring Forevermark diamonds to the region.

“London is home to Forevermark’s global headquarters so this is a very important launch for us,” said Stephen Lussier, chief executive officer of Forevermark.

He said the brand “provides retailers with the opportunity to differentiate their solitaire product…and address consumer confidence issues around synthetics, treatments, responsible sourcing and integrity in grading.”

Forevermark was launched six years ago, and the brand of ethically sourced and numbered diamonds is sold through 1,300 high-end retail stores in 29 markets, including the U.S., Asia, the Middle East and Turkey.
Crossworks has already launched the brand in Australia and Canada.

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