SUITS YOU: French designer Isabelle Moser, a former assistant of John Galliano, has joined with two partners to launch L Couture, a new fashion house that aims to put the focus on personalized creations.
Moser unveiled her first six outfits in a presentation at the Cercle de l’Union Interalliée in Paris on Thursday, at the tail end of Paris Couture Week.
Items included a black bustier gown with a removable corset belt embroidered with kid leather and vintage glass beads that required 550 hours of work. A sinuous white evening gown was dotted with glass pearls and featured back details including a satin sash with a jeweled brooch and a silver lamé pleated insert.
Each dress can be customized in different fabrics and with different embellishments, said Moser, who previously headed the brand Isabo, which specialized in one-of-a-kind outfits for performers including dancers Blanca Li and Karine Gonzalez.
“I’ve always done made-to-measure,” said Moser, who assisted the design studio for haute couture collections for both the John Galliano and Christian Dior labels. “There is really no limit, either for us or for the client.”
Her partners are Rudine Mottaghian, a former management consultant and investment banker, and Solen Floch, a former human resources manager, who met while they were both completing an Executive MBA in Global Fashion Management at the Institut Français de la Mode.
“Our ambition is to put the client back at the center of the house,” said Floch, comparing the venture to how couture was produced in the Forties and Fifties.
L Couture works with top haute couture ateliers in Paris and hopes to establish a salon of its own this year, Moser said.