DALLAS BUYERS CLUB: Forty Five Ten, the Dallas-based boutique, will be expanding into a new flagship by fall 2015. The new 45,000-square-foot store will be located across from The Joule Hotel on Main Street and will sell men’s, women’s, apothecary, jewelry, home, accessories, and have a rooftop event space. The effort was a joint partnership between the boutique’s owner, Brian Bolke, and Headington Cos., a private equity investment firm. “I want the customer excited again,” said Bolke, who opened the first store in 2000. “[I want them] to feel that we are giving them a ‘moment.’ The customer wants to be wowed.”
Bolke along with Headington Cos. hopes to reinforce Dallas as an international destination for art, fashion, food and architectural design. “Downtown [Dallas] is the next big thing, not unlike Downtown Los Angeles,” Bolke said. “This area has exploded around us. It’s definitely happening and we are doing it at exactly the right time.”
This story first appeared in the August 8, 2014 issue of WWD. Subscribe Today.