FOUR EYES: Forever bespectacled Dutch designers Viktor Horsting and Rolf Snoeren are launching a range of eyewear in Europe for spring 2014 with France’s Paget Group.
The sunglasses and optical frames, dubbed Viktor & Rolf Vision, reflect the designers’ couture spirit and penchant for glamour. The first collection comprises about 25 models for women and men and will be unveiled at the Silmo trade fair later this month in Paris. Styles include the one favored by the two men.
This story first appeared in the September 9, 2013 issue of WWD. Subscribe Today.
The frames, manufactured in the Jura district of France, are to retail from 185 euros to 240 euros, or $245 to $315 at current exchange rates.
Founded in 1886, Paget also makes eyewear under the Georges Rech and Inès de la Fressange names.
Viktor & Rolf has marketed eyewear in Asia since 2003 with Japanese licensing partner Murai Inc. Paget is a subcontractor of Murai.