FOX’S FASHION HUNT: Dolce & Gabbana, Benetton, H&M, Forever 21 and C&A are among the brands inking licensing partnerships with Twentieth Century Fox Consumer Products. Dolce & Gabbana will design an infant clothing line launching this summer that will take inspiration from the studio’s animated “Rio” franchise, while Benetton will develop “The Simpsons” line under its Sisley brand for fall, followed by a spring collection. Forever 21 will roll out a small assortment of “Simpsons” T-shirts for men and women, while Fox’s long-term global partner H&M is currently selling new “Simpsons”-themed boys’ wear. The Swedish retailer will also make “Ice Age” Ts to coincide with the summer sequel “Ice Age: Continental Drift,” as will midtier retailer C&A.
Fox Consumer Products shifted its fashion focus into high gear earlier this year when the division partnered with Jeremy Scott to create clothing inspired by Bart Simpson. The attention drawn by the limited-edition pieces, which became a central part of Scott’s collection, helped the company shore up its latest crop of deals.
This story first appeared in the June 14, 2012 issue of WWD. Subscribe Today.