Franz Kraler's store in Cortina d’Ampezzo


MILAN — Italian luxury retailer Franz Kraler is inaugurating on Saturday its new boutique in high-end ski resort Cortina d’Ampezzo.

Located on central Corso Italia, on the first level of the building housing exclusive Hotel Cortina, the boutique, featuring seven windows, occupies the space formerly controlled by niche brand Ritz Saddler.

Combining retro decors with high-tech elements, including a microwave heat, the store mixes a range of materials, including oak wood, lacquered Swiss pine, leather and crystal. The boutique also features a treasure chamber decorated with gold leaf and connected to the main space with a black iron tunnel.

“We will focus on uniqueness, elegance and exclusivity by offering a microcosm where reality and desire, precious memories and revelations, as well as antique skills and references to evolving worlds get together,” said Franz Klarer co-owner Daniela Kraler.

The opening of the new boutique will be celebrated on Saturday night with a cocktail party and a dinner at the Hotel Cortina organized in collaboration with Condé Nast’s title AD.

Franz Kraler already operates two other units in Cortina, one dedicated to men’s and women’s wear, another to children’s wear, as well as a 6,500-square-foot store in Italy’s Dobbiaco, where the company is based.

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