Though the late afternoon sun pouring into Spring Studios before Diane von Furstenberg’s show was cause enough to pull out one’s sunglasses, the beam of front row photographers’ flashbulbs made them practically required gear. Von Furstenberg attracted the usual conglomerate of starlets and fashion regulars – Paris and Nicky Hilton, Rachel Zoe, Delfina Blaquier and Nacho Figueras, Estelle, Jessica Joffe, Lily Aldridge, Tali Lennox, and Zoey Deutch all nabbed front row real estate, but it was the First Lady of New York, Chirlane Mccray, who caused the most popular light show.
McCray chatted with Steven Kolb before taking her seat as photographers swarmed. The chaos left actress Allison Williams, seated at the opposite end of the room, virtually unbothered. It was Williams’ first show of the week, though she displayed considerable fashion prowess just a few weeks earlier by wearing Giambattista Valli Couture to the Emmy Awards (and subsequently landing the next day’s WWD cover). “That was like the biggest surprise in my whole life,” she said. “I woke up and thought something awful had happened because my phone was going off like crazy.” Williams’ next role, the titular character in NBC’s live production of Peter Pan, may be less sartorially-focused, but the actress is fully committed – as much as production allows, that is. “I offered [to cut my hair,” she said. “But when they said I would have a wig, I was very relieved.”
Posing for a quick Instagram pic, Williams, a new convert to the social media app, quickly plugged her account. “I just joined,” she exclaimed. “Tag me – @aw. That’s how you say it, right?”
Williams was in luck – the A-list casting of runway models, including Naomi Campbell, Lily Donaldson, Candice Swanepoel and this season’s debut of Kendall Jenner, made for perfect Insta-bait.