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Pharrell Williams sat front and center for the Proenza Schouler runway show on Wednesday evening, adjacent from Alexa Chung and Gia Coppola, who chatted nearby.  

“You know what? I came to New York on the right day and I knew it was going to be a great show,” the producer said. “So I came. I’ve been busy meeting with people about my new beverage, Qream. It’s for women who are aware of what they’re putting in their bodies. It’s 99.9 percent lactose-free.”

Eddie Borgo, Frédéric Fekkai, Joseph Altuzarra and Tory Burch were also sitting in the front row at the show, as were Lauren Santo Domingo, Jessica Stam and Alicia Keys. Vanessa Traina wandered in with Max Snow moments before it began, passing Leelee Sobieski, who explained that she’d “been admiring the shag carpeting on the runway here. Feels like a ’rec room.”

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<p>Leelee Sobieski</p>

Photo By: Steve Eichner

<p>Pharrell Williams</p>

Photo By: Steve Eichner

<p>Vanessa Traina</p>

Photo By: Steve Eichner

<p>Alexa Chung and Pharrell Williams</p>

Photo By: Steve Eichner

<p>Rachel Zoe</p>

Photo By: Steve Eichner

<p>Tory Burch</p>

Photo By: Steve Eichner

<p>Alicia Keys</p>

Photo By: Steve Eichner

<p>Pharrell Williams and Caroline Sieber</p>

Photo By: Steve Eichner

<p>Olivier Zahm</p>

Photo By: Steve Eichner

<p>Amanda Brooks</p>

Photo By: Steve Eichner

<p>Lauren Santo Domingo</p>

Photo By: Steve Eichner

<p>Jen Brill</p>

Photo By: Steve Eichner

<p>Aerin Lauder</p>

Photo By: Steve Eichner

<p>Olympia Scarry</p>

Photo By: Steve Eichner

<p>Eddie Borgo</p>

Photo By: Steve Eichner

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