IN THE BLOOM: Among the front row guests at the Rochas show in Paris on Wednesday was Cécile Cassel, the face of its upcoming scent Secret de Rochas.

“The marriage took place under the cover of total secrecy, and it’s finally being announced today,” said the French actress, adding that she was happy to finally be allowed to talk about the collaboration. “It went really well. It’s the beginning of a beautiful love story.”

Cassel is busy promoting the launch of “My Name Is,” her debut album under the stage name Holly Siz, which comes out in France next Monday. She will be playing at the famed Olympia concert hall in Paris on Nov. 6 as part of the Les Inrocks festival, before touring Europe next year.

Cassel got the seal of approval from Sophie Rochas, the daughter of the label’s founder Marcel Rochas and his wife Hélène, who inspired the fragrance Femme and went on to launch several others. Rochas noted that she used to be close to Cassel’s father, the late French actor Jean-Pierre Cassel. “I think she is a great fit,” said Rochas.

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