Frye has an emerging star-studded fall campaign. The American leather goods company, known for its rugged engineer boots, cast four up-and-coming celebrities for its Modern Icon collection campaign. Actor Boyd Holbrook, who stars in “Narcos” on Netflix; Dylan Penn, actress, model and daughter of Sean Penn and Robin Wright; Jon Batiste, a musician and the bandleader for “The Late Show With Stephen Colbert,” and Ashley Frangipane, aka the musician Halsey.
Bjorn Iooss shot the campaign’s black-and-white portraits at Industria Studios in New York. Melanie Ward styled and Wednesday Group produced the shoot. Each subject represents an archetype, or icon in the parlance of the campaign. Holbrook is the Rebel; Penn, the American Beauty; Batiste, the Music Man, and Halsey, the Rocker.