FULL-COURT PRESS: Arizona-based Sportiqe will outfit all members of the retail staff at Madison Square Garden tonight with specially designed New York Knicks T-shirts for the game against the Indiana Pacers. “I have always considered MSG as the Rodeo Drive or Bergdorf’s for Sportiqe,” said brand founder Jason Franklin, who has draped his vintage-inspired team designs on the likes of David Beckham, Dwyane Wade, Tim Tebow, Mark Wahlberg, Zac Efron and Lil Wayne.
It will be the fourth night since February that Sportiqe has outfitted MSG staff for Knicks or New York Rangers games. The company specializes in adding a fashion element to sports apparel and its license partners include the NBA, NCAA, USTA, ESPN and World Series of Poker.
This story first appeared in the March 16, 2012 issue of WWD. Subscribe Today.