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Andy Hilfiger Signs Bethanie Mattek-Sands for Andrew Charles Label

Nicknamed the “Lady Gaga of the tennis world” by some media court watchers, the tennis star is known for her offbeat fashion sense.

Bethanie Mattek-Sands in action.

FULL-COURT PRESS: Andy Hilfiger may know a lot about music, but this week his interest lies in tennis. He has lined up Bethanie Mattek-Sands to sport his Andrew Charles fashion label on and off the court. The 27-year-old American tennis star has a full schedule at the U.S. Open, competing in the singles, doubles and mixed-doubles brackets. Her first-round singles opponent, Venus Williams, proved to be too great a challenge. Mattek-Sands, who was ranked 212th going into the tournament, was knocked out by the seven-time Grand Slammer Tuesday.

Nicknamed the “Lady Gaga of the tennis world” by some media court watchers, Mattek-Sands is known for her offbeat fashion sense. With Andrew Charles, she follows in the footsteps of Steven Tyler, who inspired last fall’s collection. The former “American Idol” judge and his youngest daughter, Chelsea, also appeared in ads. Hilfiger, the brand’s creative director, said Mattek-Sands is in a similar vein. “Bethanie Mattek-Sands embodies the attitude of Andrew Charles. She’s a true rock star on the court,” he said.

This story first appeared in the August 30, 2012 issue of WWD.  Subscribe Today.

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