FUN AND GAMES AT TOMMY BAHAMA: Tommy Bahama, the island-inspired lifestyle brand, has signed a licensing agreement for outdoor games with Aqua Leisure. The games will launch in April at tommybahama.com, select Tommy Bahama retail stores and other specialty store retailers.
Priced from $79.99 to $249.99, the games include Beach Rollo, Bean Bag Toss, Ladder Ball, Paddle Ball, Surf Toss and Washer Royale. Each game comes with custom recreational accessories, and is easy to assemble and transport to the beach or backyard. Most come with a carry bag with a padded shoulder strap and an embroidered or printed Tommy Bahama logo.
This story first appeared in the March 31, 2014 issue of WWD. Subscribe Today.
“For over 20 years Tommy Bahama has invited everyone to enjoy the island-inspired lifestyle,” said Rob Goldberg, senior vice president of marketing at Tommy Bahama. “And a huge part of that lifestyle is having fun in the sun. These outdoor games are the ultimate in summer fun — a new take on some old favorites and some new ones.”
Tommy Bahama, which prides itself on bringing relaxation to a fine art, has the logo “Make Life One Long Weekend.” The outdoor games complement Tommy Bahama’s lifestyle products, which include apparel, footwear, accessories, home furnishings, restaurants and bars and retail stores.