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FUR FLASH: Historic French furrier Revillon is marking its rebirth under new designer Andrew Heather with a freestanding boutique on Paris’ Avenue Montaigne. Architects Gilles & Boissier designed the 500-square-foot store at number 40. Its style is intended to evoke “warm luxury,” according to the brand, and features solid brass fixtures and mirrors edged in gold leaf against a brown marble floor and brushed cedar elements.

To celebrate the event, Revillon has reissued a limited-edition series of its Detchema fragrance, originally launched in 1953. Available exclusively in the new store, which quietly opened in mid-September, only 1,000 100-ml. units of the scent have been produced, each retailing for 180 euros, or $234 at current exchange. Housed in a reinterpreted version of its bottle design from the Seventies, the fragrance’s formula remains unchanged.

This story first appeared in the September 26, 2012 issue of WWD.  Subscribe Today.

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