FURLA EYES KOREA: Furla chief executive Eraldo Poletto was in Seoul this week to fete the Italian brand’s new store at the Coex mall and present its spring-summer collection.
“[The] Korean market is growing at a fast pace, and it’s a market with a huge potential and amazing possibilities,” he said in an interview, surrounded by Neo-Pop Art-inspired bags in shades of hibiscus orange and ocean blue.
A Furla Korea spokeswoman said South Korea is Furla’s second-largest market in Asia after Japan and sales in the country grew 9 percent last year. Furla has 13 stores in Korea and plans to open 1 or 2 more this year. The brand also has 13 duty-free shops and plans to open 1 or 2 more this year.
Poletto described Korean women as “Elegant, sophisticated and fashionable who know what they want,” adding that the brand’s Candy bags and Metropolis bags are favorites in the country.