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Fendi Bag Bugs Inspire Furry Mania

The brand will hold simultaneous events in Milan, Paris and Rome to celebrate the best-selling furry bag charms.

FURRY MANIA: On Thursday night, Fendi will hold simultaneous events in its boutiques in Milan, Paris and Rome to celebrate the Bag Bugs, the brand’s best-selling furry bag charms. A platoon of socialites — including Teresa Maccapani Missoni, Marta Ferri Borromeo and Micol Sabbadini in Milan; Peaches Geldof in Paris, and Tea Falco in Rome — will head to the Fendi stores, where they will be photographed on customized sets inspired by the Bag Bugs and will sip special cocktails dedicated to the different charms.

In Rome, the Bag Bugs are also part of the decorations that light up Palazzo Fendi during the holiday season.

This story first appeared in the December 11, 2013 issue of WWD.  Subscribe Today.

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