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GAGA RETURNS: Lady Gaga is headed back into the fragrance fray with licensee Coty and Gaga’s Haus Laboratories. The entertainer revealed via her Facebook page that her newest scent, Eau de Gaga, will launch this fall, commenting, “It’s for the adventurous woman and the man who loves her.”
The woody-floral-citrus scent, built around a heart of white violet and containing hints of leather and lime, was concocted with Givaudan’s Ursula Wandel. Global markets will include Australia, Canada, the Czech Republic, Ireland, Italy, the Middle East, Romania, Russia, Spain and the U.K., but seemingly not the U.S. Gaga’s first fragrance, Fame, launched in 2012.
This story first appeared in the August 11, 2014 issue of WWD. Subscribe Today.