NEW FACE: French department store chain Galeries Lafayette has tapped Louis-Gabriel Nouchi, a finalist in the 2014 edition of the Hyères Festival, to design a 15-piece capsule collection for fall set to go on sale on Sept. 23.

The collection is made up of minimalistic looks in bright colors that use abstract patterns and oversized volumes to mix feminine and masculine codes.

“The idea was to have that masculine-feminine ambivalence, on one side a very masculine woman who becomes even more feminine like that I think, and on the other side a man playing with the feminine codes without being ridiculous. It’s about the right balance between the two,” Nouchi said in a YouTube interview.

“I also really like color, because I think it’s the field in which we can try new combinations, new proportions,” he explained.

A graduate of La Cambre, Nouchi was spotted at the Hyères Festival, which Galeries Lafayette has sponsored for eight years. Recently, the retailer recruited young design duo Marius et Léonie to create a capsule collection for its Version Originale private label. It has also supported the ANDAM prize since 2003.

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