ORDERING IN: Gap room service?
The specialty chain is testing a free delivery service for guests at the new Virgin Hotels Chicago which opened last January, becoming the first property up and running in Richard Branson’s Virgin Hotels division.
Virgin Hotels was a natural for Gap, considering the retailer already works with Virgin Hotels on content for stylby, and also provided denim jeans to uniform male employees of the hotel’s Commons Club.
“Traveling can be full of unexpected surprises,” said Tricia Nichols, global lead of consumer engagement and partnerships for Gap. “You could come to Chicago not prepared for the weather, or maybe lose your luggage, or maybe you want to go for a jog,” and need a sports bra or racing top.
The service is provided through Gap’s reserve-in-store program where you can shop online and pick up the order in a store. At the hotel, guests access gap.com via Lucy, the hotel’s mobile app or by visiting virginhotels.com, and then select the styles through the reserve in store button. The hotel concierge takes it from there, picking up the order, bringing it to the guest’s hotel room and placing it in a closet within the hour. If the guest decides not to buy the item, it can be left in the closet and picked up for a return.