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With the Las Vegas jewelry shows set to begin Thursday, Gemfields continues to do its part to raise the profile of colored gemstones, namely rubies and emeralds. The market for high-end designer jewelry moves slower than less expensive luxury categories, but the world’s leading supplier of responsibly sourced colored gemstones — specializing in emeralds and amethysts from Zambia and rubies from Mozambique — has partnered with Muse showroom for its first see-now-buy-now collaboration, set to debut at the Couture jewelry show at the Wynn resort on Thursday.

The Gemfields x Muse collection will be available via online retailers Twist and Moda Operandi, each set to launch select pieces on Thursday and Friday, respectively. The 10 jewelry lines taking part in the tie-up are Carolina Bucci, Dezso by Sara Beltrán, Elena Votsi, Holly Dyment, Michelle Fantaci, Nikos Koulis, Savannah Stranger, Silvia Furmanovich, Yossi Harari and AYA by Chelsy Davy. Yes, that’s Prince Harry’s ex-girlfriend, who launched a jewelry line while pursuing a law career. The collaboration marks the first time her line will be shown Stateside.

The limited-edition “everyday” pieces, priced from $1,000 to $10,000 retail, target the fashion-forward consumer, along with a few high-value statement pieces. With a wide range of gemstones coming from its mines each year, Gemfields strives to provide rubies and emeralds to all segments of the industry. For example, in 2015, it partnered with Bergdorf Goodman on an exclusive collection for the retailer’s new jewelry salon and continues to work with Macy’s to offer accessibly priced emerald and ruby pieces.

“Having done collaborations at both ends of the spectrum, we see the alignment with Muse as the perfect opportunity to showcase the versatility of color and connect with a fresh new audience,” said Gabriella Harvey, Gemfields’ director of procurement and product services.

“What we love about this collection is that each designer is staying true to themselves while really giving expression to color,” said Sally Morrison, Gemfield’s newly appointed director of marketing and sales for the Americas.

Designers such as Los Angeles-based pearl specialist Savannah Stranger have taken the opportunity to broaden their creative horizons with the stones. “I’ve never introduced color into my line, which is typically raw diamonds, white pave diamonds, Tahitian pearls and gold,” said Stranger, who adapted one of her entry-level pieces, a small Tahitian pearl earring that normally is encircled in a halo of white diamonds, using instead a halo of bright pink rubies and a keshi pearl. Those retail for $1,500 to $3,200. On the higher end, she used some 10-karat sugar loaf emeralds as drops on a pair of dangly earrings; those one-offs retail from $8,000 to $20,000.

Said Morrison, “Not only does the partnership with Muse connect us with an incredibly talented group of design talent, it also provides us with an ideal platform to showcase the richness and diversity of these gemstones to a young and fashionable consumer.”

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