MILAN — Italian footwear company Geox, known for its trademarked “breathable” shoes, has inked a distribution agreement with Pou Sheng International, one of the leading retailers in the Chinese sportswear market, which is listed on the Hong Kong Stock Exchange.

The agreement comprises the exclusive distribution of the brand’s adult collections, as well as the opening of 350 new stores, both monobrand and shops-in-shop, in the first five years.

“I am very satisfied with this strategic agreement aimed at developing properly our brand distribution in China where, in our directly operated stores in Shanghai and Beijing, Geox has already demonstrated to have strong potential,” said Mario Moretti Polegato, chairman and founder of the brand.

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