TIME FOR ACTION: Geneva-based watchmaker Roger Dubuis has tapped Gerard Butler as its first celebrity endorser. Butler, whose latest film is the action thriller “Machine Gun Preacher,” will make promotional appearances for the brand as well as wear its watches. Roger Dubuis chief executive Georges Kern noted the actor’s “fire and powerful image” were a good fit for the brand and that Butler will be involved in special projects for its Warrior World and Excalibur collections.

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