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GET EMPOWERED: Lingerie brand Empowered by You is launching its first retail collaboration with Scoop NYC today with a line of Empowered by Scoop NYC seamless undies. An event celebrating the collaboration and Women’s History Month will take place March 26 at Scoop NYC in Manhattan’s Meatpacking District. The undies — a thong, which will retail for $22, and a brief, for $26 — will be available in five colors and will be sold at Scoop NYC’s SoHo and Meatpacking District stores. Special styling includes patented silicone flocking technology and side-seam fusion technique that prevents slippage and imparts smoothness to ensure a steady wear.
Renata M. Black, founder of the lingerie brand, said 20 percent of net sales will be donated to the Seven Bar Foundation, a nonprofit organization that provides loans to women worldwide to get them out of poverty and into business via microfinancing.
This story first appeared in the March 17, 2014 issue of WWD. Subscribe Today.
Guests attending the event can declare what empowers them at a GIF booth and share on social media using the hashtag #EmpoweredBy.