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To celebrate Father’s Day, gilt.com has tapped five men’s wear designer dads to select items for sales beginning today at noon.

Gilt.com members will get first dibs on Father’s Day-themed products chosen by designers Matt Baldwin, Billy Reid, Mark McNairy, Martin Greenfield and Ernest Alexander. The sale will sit alongside images of the designers and their children in addition to advice on fatherhood.

Matt Baldwin, founder and designer of the Kansas City-based denim brand Baldwin, will open the series today with denim from his line. Footwear from Billy Reid will go live Tuesday; pieces from Mark McNairy’s men’s collection will debut Wednesday; Martin Greenfield’s suits will be available beginning Thursday and Ernest Alexander’s men’s accessories will be available Friday.

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