EXPANDING CHARITY: Giorgio Armani’s Acqua for Life charity project, a partnership with Green Cross International, closed its fourth year in 2014 with the addition of Sri Lanka, Ivory Coast and Senegal to the roster of countries receiving aid, bringing the total to seven. The other countries are Ghana, Bolivia, China and Mexico.
Since its debut in 2011, Acqua for Life has generated 530 million liters, or about 140 million gallons, of safe drinking water — 74 million liters (19.5 million gallons) last year alone — for communities where it is scarce, using sales of Armani’s Acqua di Giò and Acqua di Gioia fragrances as fund-raising vehicles. While happy with the project’s success, Armani noted: “There are still many [people] who lack access to clean and drinkable water. There is still much to do, and our goal is to keep up our work, making this precious good available to those who need it.”
In the U.S., Armani’s Acqua for Life campaign supports Unicef’s Tap project, which works on providing clean water and teaching safe hygiene practices to children around the world.